Shah Rukh Khan, Akshay Kumar, and Ajay Devgn appear in a new advertisement for Vimal Pan Masala, featuring Soundarya Sharma.
The Controversial Vimal Pan Masala Ad
In the recently released Vimal Pan Masala advertisement, Bollywood legends Shah Rukh Khan, Akshay Kumar, and Ajay Devgn team up. The video, which gained widespread attention on social media, also includes actress-model Soundarya Sharma.
The ad opens with Shah Rukh and Ajay waiting for Akshay on the street near his home. Akshay, lost in his music with headphones on, is oblivious to their presence. Despite Ajay’s repeated honking, Akshay remains unfazed. Shah Rukh decides to throw a ball at Akshay’s window to grab his attention, but the ball accidentally hits Soundarya Sharma’s window instead.
As Soundarya emerges, understandably upset, Shah Rukh points the blame at Ajay Devgn. Frustrated by the situation, Ajay opens a packet of Vimal Pan Masala, consumes it, and points it towards Akshay’s window. The enticing aroma finally draws Akshay’s attention, prompting Ajay to invite him downstairs. The ad concludes with all of them showcasing the brand’s signature style.
Fan Reactions to The Vimal Ad
Upon the ad’s release, fans and critics took to social media to express their thoughts. Many fans were disappointed with Akshay Kumar’s participation, given his previous commitment to not endorse such products. They questioned why he had reversed his decision. Some speculated that the product might not contain tobacco but rather some flavoured betel nut.
In response to the video, one individual expressed their concern, saying, “Akshay will undoubtedly face criticism from the public. He had previously declared that he would not participate in tobacco advertisements.” Another person questioned Akshay Kumar’s decision, stating, “Akshay Kumar had assured his fans that he would refrain from endorsing pan masala products after the initial backlash with Vimal. So, why did he choose to do this again?” Another comment pondered, “Akshay Kumar had initially decided against appearing in Vimal ads. What led to this change in his decision? What’s the reasoning behind it?” Yet another Instagram user voiced their disappointment, saying, “I’m quite unhappy and upset that he didn’t adhere to his earlier statements.”
However, amidst the criticism, a fan offered an alternative perspective, suggesting, “It’s possible that this product is not tobacco-based but rather a flavoured betelnut product.”
Akshay’s Response to Fans
Earlier this year, Akshay faced backlash when he initially joined forces with Vimal. In April, he issued a heartfelt apology to his fans on Instagram. He clarified that while he would not endorse tobacco, he understood the concerns of his fans regarding his association with Vimal Elaichi. Akshay decided to donate his entire endorsement fee to a charitable cause and pledged to be more discerning in his future endorsement choices.
“I am sorry. I would like to apologise to you, all my fans and well-wishers. Your reaction over the past few days has deeply affected me. While I have not and will not endorse tobacco, I respect the outpouring of your feelings in light of my association with Vimal Elaichi. With all humility, I step back. I have decided to contribute the entire endorsement fee towards a worthy cause,” Akshay said in a statement on social media.
The statement further said, “The brand might continue airing the ads till the legal duration of the contract that is binding upon me, but I promise to be extremely mindful in making my future choices. In return, I shall forever continue to ask for your love and wishes.”
Controversy Continues in Bollywood
The recent ad featuring Akshay Kumar, Shah Rukh Khan, and Ajay Devgn for Vimal Pan Masala stirred controversy. Some fans speculated that the ad may have been filmed before Akshay officially disassociated himself from the brand. As the situation unfolds, the public remains divided, eagerly awaiting further developments and potential clarifications from the Bollywood star.
