The Gujarat Cooperative Milk Marketing Federation( GCMMF), which markets milk and milk products under the brand name of Amul, enhancing fresh milk price by ₹ 2 a litre from June 3, 2024 in all requests across the country. The new price list of Amul milk across all variants in the environment of municipality has been declared by Jayen Mehta – MD GCMMF which will bringRs. 2 which began June 3. After that, the GCMMF has raised the milk price only in February 2023.
According to Jayen Mehta – MD GCMMF, the megacity’s new price list of Amul milk across all variants will bringRs. 2 further starting June 3. That’s the last time that GCMMF had increase the milk price in February 2023. The hike is necessary for rebating the losses incurred by growers and their raising cost of product, Mehta added. The confederation has criticized it on the increase in the cost of inputs in the determination of the prices of its products.
As stated by Jayen Mehta, the MD of GCMMF, such a price increase is demanded to neutralize the fresh costs incurred by growers in the product process. He said that “ Our member unions have also raised growers( milk procurement price) up to 6- 8 within the last one time. ”
Consumer responses
Numerous consumers raised their frustration over the price rice and said that indeed 2 rupees hike becomes a” burden for the middle class”. Numerous consumers raised their frustration, with one stating,” As soon as choices are over, they increase the prices. Indeed the road duty is increased. It becomes really delicate for the middle class.” Another echoed this sentiment, saying,”
After choices, the rate of all effects are going up, but we can not do anything about it.” still, some consumers were more understanding of the price hike, with one opining,” An increase of 1 or 2 rupees does not make important difference. They need to run their business too. It presumably was not enough for them ahead, which is why they raised the price.”
Impact on Prices
With the modification, Amul buffalo milk will bring ₹ 73 a litre, while cow milk will bring ₹ 58 a litre. The increase of Rs 2 per litre translates to a 3- 4 increase in MRP, which is lower than the average food affectation. ” The increase of Rs 2 per litre translates to the range of 3- 4 per cent increase in MRP which is much lower than the average food affectation.
It’s worthwhile to note that since February 2023, Amul has made no increase in prices of fresh poke milk in major requests,” GCMMF said in astatement.This price hike is being done due to the increase in the overall cost of operation and product of milk, it said.
Amul as a policy passes on nearly 80 paise of every rupee paid by consumers for milk and milk products to milk directors, according to GCMMF. ” The price modification shall help in sustaining lucrative milk prices to our milk directors and to encourage them for advanced milk product,” it added.
It’s noteworthy that Amul has not increased the prices of fresh milk sacks in major requests since February 2023, pressing their sweats to maintain stable prices for consumers.
