Image source: H and M
Currently well-known Indian designer Anamika Khanna has released her collection in cooperation with the international clothing concern H&M becoming a landmark in the syncretism of classic Indian workmanship and the today’s world actual trend. This is the first time ever that H&M has collaborated with an Indian designer, which brings attention to the marriage of Anamika Khanna’s sensibility and H&M’s clothes-for-all-OCOs affordable-fashion cred.
A Blend of Heritage and Modernity:
In particular, Anamika Khanna is famous for blending the presentation of the Indian workmanship with style. It is evident through her work with H&M to present the richness of India to the world. It includes several products including dresses and accessories that capture different styles that Khanna is known for, such as incorporating traditional embroidery, having unique cuts, and having a contemporary color palette.Speaking at the launch about the partnership, Khanna said it requires a platform like Art Basel to show what Indian art can deliver. “It’s quite exciting and liberating to partner with H&M because we get a chance to present the world with works of art from India and the great talent we have in the country, she said in an interview to *Harper’s Bazaar UK* .
The Collection’s Highlights:
While many of the men’s wear pieces are striking tropical statement-makers, there are also more understated pieces for the women’s wear collection that show Khanna’s range as a designer. Some of them are current sarees, embroidered tunics and trendy tops and bottom wear with her distinctive embroidery and exclusive cutting edge styles. The color choice is rather bright: from red to blue and to pastel paint, but all the people of various ages can find clothing they like.An excellent example is the new version of the Lehenga, transformed by the young designer for the present day, both for the Indian and international market. Other garments in the collection for example the hand crafted jewelry and the embroidered belts are related to the dresses offering the fashion related accessories.
Global Fashion Embraces Indian Artistry:
Perhaps, H&M’s association with Anamika Khanna is not a simple fashion project, but a cross-cultural initiative where the prestige of Indian workmanship is taken to international level. The cooperation meets the current perspective in the field of fashion as the latter becomes more concerned with sustainability and ethical approaches. The presented collection also promotes the use of Indian handloom and embroidery, thus presenting the viewer with the beauty of slow fashion with each item having an individual story behind it.The collaboration with Anamika Khanna is thus a good point of entry into future collaborations with other designers who are likely to follow suit. It reveals how it is possible to blend what can be described as a traditional aesthetics with the modern idea of the design, catering for the global community but at the same time revering the traditions from which it has sprung.
Conclusion:
For such a revolutionary project, Anamika Khanna and H&M have created a true marvel of the Indian and world fashion. It is traditional yet trendy and fashionable people get a glimpse of Indian art in a modern way that they have never seen before. It not only showcases the best of Indian fashion to an international audience, but also opens the door for more inclusionary partnerships that will hopefully appreciated the craftsmanship and complexity of fashion in the future.
