Another flop for Akshay

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Akshay Kumar’s forthcoming film “Sarfira” is set to release in theaters on July 12, 2024. Directed by Sudha Kongara, the film is a Hindi remake of the critically accredited Tamil film “Soorarai Pottru,” which itself is grounded on the life of G.R. Gopinath, the author of the Indian low-cost airline Simplifly Deccan​.

Source- The Times Of India

A remake 

The film stars Akshay Kumar alongside Radhika Madan, Paresh Rawal, and Seema Biswas. It tells an inspiring story set in the world of star fun w tips and aeronautics, fastening on themes of ambition, determination, and challenging socio-profitable barriers​.

Only 1800 tickets sold for Akshay’s movie

The Sudha Kongara film is now contending with Selfiee and Mission Raniganj in the pre-sales. Mission Raniganj had formerly vended 6,600 tickets and Selfiee had sold 8,200 tickets. Whereas Akshay’s Sarfira stood back at 1800 in terms of figures.

Source- ThePrint

The back to back films

Lately Akshay Kumar’s prolific output, with multiple flicks released each time, has led to enterprises about quality control. Critics argue that churning out flicks at such a pace can compromise the depth and originality of the content​.

Some of Akshay Kumar’s films have been blamed for being repetitive, particularly in the comedy genre. The “Housefull” series and other analogues systems have been noted for counting on formulaic plots and slapstick humor, which may not appeal to all audiences. 

Several of his recent films have received mixed to negative reviews from critics. For instance, “Laxmii” and “Bachchan Pandey”.

Source- The Economic Times

Positive Aspects:

Versatility: Akshay Kumar has showcased his versatility by performing in a wide range of stripes including action, comedy, drama, and social issue-based films. Movies like “Airlift,” “Toilet: Ek Prem Katha,” and “Pad Man” have been praised for their strong messages and impactful performances.

Marketable Success: Many of his films have been commercially successful, earning significant box office returns. For illustration “Rowdy Rathore,” “Housefull” series, and “Good Newwz” were box office hits.

Consistency: Akshay Kumar is known for his consistency in delivering multiple films each year, maintaining a steady presence in Bollywood.

Source- ABP Live

Quality vs Quantity: 

Some critics argue that in his time to release multitudinous films each year, the quality of some projects may suffer. Not all his films are critically accredited.

Several of his recent films have received mixed to negative reviews from critics. 

“Laxmii” and “Bachchan Pandey” were not well-received, with criticisms focusing on weak scripts and lackluster direction. These films failed to impress both critics and audiences, impacting Kumar’s reputation for quality​.

Changing Audience Preferences

The tastes of the movie-going followership are evolving, with a growing preference for content-driven cinema and innovative storytelling. Akshay Kumar’s traditional marketable formulas sometimes seem out of sync with these changing preferences, leading to a dissociation.

While comparing Sarfira with other recently released films, we predict the movie to experience loss. In Spite of the positive reviews, the film is failing to raise the bookings. Such a start will be disappointing, especially with a superstar in this film.

An aspiring journalist exploring crimes, foreign relations, technology and entertainment through the lanes of this City.

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