Apple’s latest iPhone 16 series has created a buzz across India, as eager customers flocked to the Apple store in Mumbai’s BKC for the launch. The store saw massive footfall, with customers forming long queues before the sale began. This year, Apple’s new iPhones come with advanced features, including an upgraded camera system, enhanced battery life, and a faster A18 chip, which has sparked immense interest among Indian buyers.
The enthusiasm surrounding the launch isn’t just about new features, it marks another milestone is Apple’s growing footprint in India. With more people gravitating toward premium smartphones, Apple has strategically positioned itself in the Indian market, recognizing the demand for cutting-edge technology and luxury appeal.
The excitement at BKC wasn’t limited to tech enthusiasts. Several influencers, tech reviewers, and even casual Apple users showed up to be among the first to get their hands on the iPhone 16 series. Apple India has reported that pre-orders have surpassed expectations, indicating a potential record-breaking sale for the company in the country.
This isn’t the first time Apple has seen such high demand in India, but the current economic climate combined with post-pandemic consumer behaviour is pushing more people toward high-end tech purchases. With the iPhone 16 series, Apple offers users a chance to experience the future mobile technology, and judging by the crowds at BKC, India is more than ready to embrace it.
The iPhone 16 lineup is expected to be a game changer, not only because of its new hardware but also due to the anticipation of Apple’s expanded services ecosystem in the country, which includes AppleCare+, the Apple Trade-In program, and the recently launched Apple TV+.
Apple’s next challenge will be meeting the overwhelming demand and ensuring timely deliveries to Indian customers eager to experience their new iPhones.
