Author: ria.nathan

The fashion brand Balenciaga, which is renowned for its designs that push boundaries, has once again revolutionized the market by foraying into the field of augmented reality. The company has released its unique software for Apple’s Vision Pro, offering fashion aficionados an innovative immersive experience. The Partnership Between Apple and Balenciaga The partnership between Apple and Balenciaga is a major advancement in the fusion of high-end fashion and technology. Users of the app, which is presently only accessible in a few countries, may explore the brand’s most recent collections in a way that has never been possible before. Balenciaga uses…

As we navigate through 2024, the fashion landscape is undergoing a dynamic transformation. From bold color palettes to unexpected silhouettes and a renewed focus on sustainability, the trends emerging this year offer a diverse and exciting palette for personal style. It is expected to see a fascinating fusion of traditional and modern styles, with a focus on uniqueness and adaptability. Here are some key trends to look out for: 1.TRENCH COATS-For every style and occasion, there’s a trench coat—whether you choose for big silhouettes, bright colors, or inventive materials. Its timeless appeal is derived from its adaptability, practicality, and the…

The renowned Place Vendome in Paris hosted the Vogue World 2024 event, which drew a chic group of celebrities to the front row. Elegant A-listers saw a unique presentation that combined sports like cycling, gymnastics, tennis, and fencing with a decade in French fashion dating back to the 1920s from their VIP seats. French designers—both historical and contemporary—were highlighted, and there were even a few unexpected performances. Even though the runway show had several eye-catching design moments, the crowd’s ensembles of attendees also had some really amazing looks. Cara Delevinge In Jean Paul Gaultier Couture The stars of the evening…

The Hermès Birkin bag represents individuality and luxury. However, a recent lawsuit alleges that Hermès used an unethical advertising tactic known as a “tying scheme” to get the posh handbag, affecting the brand’s status. Hermès is retaliating now, requesting that the action be dismissed. The claims of the lawsuit: Jennie Nguyen Cavalleri and David Michael Heinz Glinoga, two Californians, sued Hermès International and its American affiliate. They assert that a consumer needs to buy a significant number of other, less expensive Hermès goods before they can qualify for a Birkin. They assert that this purported activity is illegal under state…

The fast-fashion behemoth Shein, which is well-known for its stylish yet incredibly inexpensive clothing, has revealed that it will be investing €250 million in a “Circularity Fund” to support sustainability initiatives in the UK and around Europe. This decision was made in the midst of mounting criticism over the environmental effects of the fashion industry and Shein’s track record of producing large quantities of inexpensive apparel. Still, it remains to be seen if Shein can indeed lead the world in sustainability with a €250 million investment, or if this is just a greenwashing ploy. The Double-Edged Sword of Affordable Adoration…

Radhika Merchant and Anant Ambani’s wedding captured the attention of the country, and every change of clothes revealed more of the bride’s stunning style. Although the wedding ceremony’s white and crimson Panetar lehenga reflected Gujarati history, Radhika’s vidai ensemble was the real show-stopper. The newlyweds picked a beautiful sindoori red outfit made by Manish Malhotra for their poignant departure, replacing the customary white and red lehenga that Abu Jani Sandeep Khosla had worn for her wedding. Radhika looked stunning in a handmade couture lehenga with rich materials and complex detailing, styled by Rhea Kapoor for her vidai look. The outfit…

Von Dutch, a company that originally defined early-2000s fashion with its unique trucker hats and gritty streetwear, is trying a comeback under new management. Von Dutch, known for its striking patterns and celebrity endorsements, saw a decline in popularity in the late 2000s. However, with new leadership and a revamped strategy, the brand is prepared to recover its position in the fashion business. The Highs and Lows of Von Dutch When Von Dutch was established in the early 2000s, its rebellious style and potent cultural appeal perfectly captured the moment. Celebrities such as Paris Hilton, Justin Timberlake, and Britney Spears…

Saks Fifth Avenue, a prominent luxury department store chain, was established in 1924. The company’s main store is located  at 611 Fifth Avenue in New York City, and has 41 locations around North America. Saks, renowned for its high-end apparel and great customer service, integrates in-store and online shopping experiences through its website and app, giving customized service and a selected assortment of premium and luxury  items. Saks And Neiman Marcus Merger Hudson’s Bay Company (HBC), the Saks Fifth Avenue owner, has agreed to buy Neiman Marcus Group, which also owns Bergdorf Goodman locations, for $2.65 billion. America’s two largest…

With regards to the USA Women’s Basketball team for the 2024 Olympics in Paris, Glossier has announced a remarkable collaboration. An important turning point in the relationship between sports and beauty has been reached as Glossier becomes the team’s first official beauty partner since 1996.   The women’s basketball team will   get a variety of skincare and beauty items from Glossier as part of this relationship. The sportsmen plan to utilize these goods both on their travels and at prestigious occasions like the July 26 opening ceremony. THIS ACTION HIGHLIGHTS THE RISING INTEREST IN WOMEN’S BASKETBALL FROM A BUSINESS STANDPOINT,…