Author: samaira sikri

In recent years, ethical fashion has garnered increasing attention in the fashion industry. Consumers are becoming more aware of the impact their purchases have on the environment, society, and the people involved in the production process. As a result, ethical fashion has emerged as a movement that prioritizes sustainability, fairness, and transparency in the creation and consumption of clothing. Ethical fashion refers to the design, production, and distribution of clothing that takes into account the welfare of people, animals, and the environment. It involves minimizing the negative impact on all these fronts while ensuring that fashion remains economically viable. Unlike…

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The fashion industry, long known for its glamour and trendsetting, has in recent years come under scrutiny for its environmental and ethical impacts. With the rise of sustainability movements, consumers, businesses, and policymakers are increasingly focused on addressing the economic, social, and environmental consequences of traditional “fast fashion.” At the center of this discourse is sustainable fashion, a movement that aims to mitigate the negative effects of fashion production and consumption. However, while the environmental and social implications of sustainable fashion have been widely discussed, its economic dimensions present a more intricate picture. Production Costs and Pricing Challenges One of…

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Fashion and technology have long shared a symbiotic relationship, each influencing the other in ways that propel both industries forward. Today, the integration of advanced technology is reshaping the fashion world, influencing everything from design processes to retail experiences. This digital revolution is not merely a trend but a fundamental shift, transforming the fashion industry in innovative, sustainable, and consumer-friendly ways. Digital Design and 3D Fashion Traditionally, fashion design was a meticulous process of hand-drawn sketches, fabric swatches, and physical prototypes. Today, that process has been dramatically streamlined through the use of Computer-Aided Design (CAD) software, which allows designers to…

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Disney has always been a leader in the world of animated films, crafting stories that have captured the hearts of generations. Disney movies have seen a shift considering the early days of ‘Snow White and the Seven Dwarfs’ (1937) to more recent storylines like that of ‘Frozen’ (2013), Disney storylines have experienced a significant innovation. A key part of this evolution is the shift in emotional themes and storytelling approaches. Where the focus of Disney was once on classic fairy tales with the only suitable ending being a  “happily ever after,” the shift into modern narratives have brought forth more…

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In recent years, K-pop has emerged as a global phenomenon, making its mark far beyond South Korea. In India, K-pop has not only gained a substantial fanbase but has also started influencing various aspects of Indian culture, particularly fashion. This cultural exchange has sparked a fusion of Korean and Indian aesthetics, creating new fashion trends that appeal to a generation keen on embracing global influences while staying rooted in their traditions. The Rise of K-pop in India K-pop’s journey to popularity in India was fueled by the internet and social media, with platforms like YouTube, Instagram, and Twitter playing a…

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Dharma Productions, founded by the legendary Yash Johar and now helmed by his son Karan Johar, has become synonymous with lavish, glamorous cinema in Bollywood. Over the years, the production house has churned out films that have resonated with audiences, not just in India but globally. However, there’s a recurring critique that these films are often “too dreamy” — where reality bends to accommodate exaggerated ideals of love, luxury, and happiness.  Lavish Aesthetic in Dharma Films Dharma Productions is known for creating visual spectacles. Films like ‘Kabhi Khushi Kabhie Gham’, ‘Student of the Year’, and ‘Ae Dil Hai Mushkil’ are…

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Over the past decade, Bollywood has been a vibrant mix of cinematic brilliance, cultural shifts, and the emergence of new-age storytelling. However, recent trends have led many to question if the industry is spiralling into a phase where box office flops outweigh successes. While the industry has always been cyclical, the recent state of underperforming films suggests a deeper, more structural issue. The Indian audience has evolved. With the rise of OTT platforms and global content, the audience now has access to a vast array of high-quality, diverse content at their fingertips. They are no longer content with formulaic scripts,…

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Kashmiri embroidery, or Kashida, is one of the most revered forms of traditional Indian embroidery, celebrated for its intricate designs and rich cultural heritage. Over the years, many designers have sought to reinterpret this traditional craft, blending it with contemporary fashion trends. Among these designers is Manish Malhotra, a name synonymous with luxury and glamour in Indian fashion. His Summer 2024 collection prominently features Kashmiri embroidery, reimagined for a modern audience. However, the comparison between Malhotra’s high-fashion interpretation and authentic Kashmiri embroidery stark differences between the two, particularly in terms of artistic interpretation, materials, techniques, and cultural value. Artistic Interpretation…

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India’s cultural significance can be reflected in its fashion, a vibrant amalgamation of modern as well as traditional influences. Throughout history, several female figures have played pivotal roles in shaping the fashion dynamics of India. These women, through their distinct styles and bold choices, not only influenced the fashion landscape but also made profound statements about identity, empowerment, and societal norms. Here are some of the most influential historical female figures who revolutionized fashion in India. Rani Lakshmibai (1828–1858): The Warrior Queen Rani Lakshmibai, the fearless queen of Jhansi, is one of India’s most revered freedom fighters. While she is…

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With Nikhil Nagesh Bhat’s movie ‘Kill’ being the matter of the moment for the violent nature of the film, it also provokes us to ask how much of similar gore depictions of brutality should be considered normal for the audience to interact with? In recent times Bollywood has increased its bandwidth to welcome more action thrillers, like ‘Animal’ ‘Bhola’ and ‘Kill’ these movies however cross certain boundaries when it comes to portrayal of violence on-screen and often are found including an excessive number of crude scenes. Violence is frequently weaponized as the driving plot for action thrillers however based on…

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