The second biggest power brand, Knorr ,under Unilever has hit its 5 billion milestone recently.The major reason behind the stepping stone could be attributed to their bouillons, which has been satisfying customers by offering locally relevant tastes, moving along with the taste trends, and last but not least the earth to provide innovative and creative options to customers frequently. Knorr has become a 5 billion brand, after 3 years of successive growth .Knorr is the leading bouillon selling brand in the world in the 13 billion bouillon selling market, with 600000 bouillons sold every minute. What were the major growth…
Author: sneha.s
A group of FMCG distributors have written in complaint to the union minister of industrial and Commerce , Piyush Goyal to look into the matter whether the Q commerce platforms like Blinkit, Zepto and Instamart violating the FDI rules of India. This incident happened a few days after the cabinet minister has lamented over the loss of retailers business after the boost of quick commerce platforms’ growth. The all India consumer products distributors association has written their grievances to the cabinet minister of industry and commerce, Piyush Goyal chole control the business model of Quick Commerce platforms like Blinkit, Zepto…
The FMCG Giant Hindustan Unilever limited has been given a demand notice of 963 crores of income tax. From the point of view of HUL, the above-mentioned demand order is appealable and it will be taken all necessary measures strictly observing the current prevailing in the country. To be precise, the amount quoted in the demand notice served by the income tax from the IT department is 962.75 crores and the companies planning to appeal against the same.The demand notice given by the income tax department is related to the non-reduction of TDS, on payment of around 3045 crores to…
According to a research report published by the NIQ,( Nielsen IQ), which is a consumer research firm, India is the only country having double-digit growth in the Asia Pacific region in the FMCG, consumer durables, and Tech field. The report was titled,” Full view of Modern trade retail Trends “, Despite inflationary pressures preparing in the economy modern trade has shown double-digit volume growth in the continuous years regardless of the price fluctuations happening in the sector. One of the interesting facts reported by the firm through their report is that 41 percent of Indian shoppers who are from urban…
Emami Limited an FMCG company in India, has signed an agreement with a company named Helios lifestyle private limited which is known for its grooming Brand particularly customized to men,’ The Man Company’.As per the report published by the company, Helios Lifestyle Private Limited is a subsidiary of Emami Limited as Emami Limited holes more than 50% of the outstanding stock in Helios. Recently, Emami Limited has agreed to acquire the remaining 49% outstanding stock of Helios Lifestyle Private Limited tallying it to the figure of 100%. Talking about the acquired brand,’ the man company’, India’s first digital lifestyle brand…
Spotify India and Amplified intelligence which focus on accurate attention measurement have shared their research finding that determines the attention marks of audiences and norms across the audio streaming platforms and other similar platforms whose brands are mostly into targeted advertising of consumers. This time also aims to understand and highlight the impact of the relationship between mood and attention across all advertising platforms. Spotify increases brand uplift by 50%. Spotify creates an attractive environment for their advertisers ranging from audio and video advertising formats with the help of their STAS, (short-term advertising strength). It has been proved by various…
The FMCG brand Greenday has Robin the MasterChef as a investor after PV Sindhu for their brand ‘better nutrition’. The MasterChef Pankaj Bhadouria who turned in to be their investor and culinary advisor.He is said to lead new product developments focusing on creative, innovative and biofortified food products. The Agritech green day has dropped in this particular MasterChef as their investor only after month after the company secured an investment from PV Sindhu. Green day has not disclosed the funding amount but they have reported in a statement that it aims to boost their culinary expertise and develop innovative biofortified…
Youth is regarded as the future of a country hence it is important to train them with the necessary skills to boost the economy and make our country a developed nation from a developing nation. As a part of various measures taken for the same, the Union Minister of Commerce and Industry has announced its latest plans to start a center for skill development and training for the youth in Mumbai, through their central minister Piyush Goyal. They have announced that around 10000 + square feet will be upskilled 3 years from now. How it will be implemented in Mumbai?…
The news of Mark Schneider, the recently ousted CEO of Nestle, is the talk of the business world as the only one who led the world’s biggest food maker through the hardship of COVID-19. He isone who was able to pull off a historical organization and grow the business profit margins despite a subsequent supply chain collapse. This is why his expulsion becomes the talk of the town, decides to have several significant achievements he is ousted, and let’s take a deep delve into the same. There are different reports proposed on various platforms as to why he was expelled.…
Fintech major Paytm is selling its Entertainment ticketing business to Zomato for 2048crores.This could be seen as a strategy of Zomato, to expand in the various markets with diversecustomer ranges in order to capture them by offering services according to their taste andpreference.With this acquisition, Zomato is a competing against the major player in this sector,BookMyShow which is backed by Reliance digital. As per the agreement between Paytm and Zomato, Paytm wallet transfer its entertainmentticketing business to tomato by transfer of ocl entertainment ticketing business to its subsidiariesthe whole of 100%, Orbgen technologies private limited (OTPL), and waste land private…
