As identified by various reports before, the Indian rural economy is becoming the backbone of theFMCG sector. As notified by RBI in its monthly bulletin, the rural economy in India is emerging asthe powerhouse for the future market due to rising income and improved infrastructure in the rural areas of India, demand for first-moving consumer goods has been on an increasing note. FMCG markets are experiencing green shoots or increasing trends in their demand.This could be seen as a sign of recovery from the sluggish market way before.The key factors behind the recovery of the FMCG market shoot-up could be…
Author: sneha.s
A group of FMCG distributors has written a complaint to the union minister of Industrial and Commerce, Piyush Goyal to look into the matter of whether the Q commerce platforms like Blinkit, Zepto, and Instamart violating the FDI rules of India. This incident happened a few days after the cabinet minister lamented over the loss of retailers’ business after the boost of quick commerce platforms’ growth. The All India Consumer Products Distributors Association has written their grievances to the cabinet minister of industry and commerce, Piyush Goyal to control the business model of Quick Commerce platforms like Blinkit, Zepto, and…
FMCG sector is focusing on the growing middle class and capturing the market share by offering the premium products and further innovations. Brands like Dabur and Nestle have already target at this time to drive high margin products while Unilever has also join the trend by revamping its various branch Vim and Pond’s. Increasing disposable income of this particular category of people and E-Commerce growth has motivated the companies to enter into fierce competition to capture the growing middle class market. Many of the products sold by global giants like Dabur and Nestle are mass-market items.The increasing growth for demand…
The FMCG leader Unilever is partnering with WPP. Unilever partners with WPP streamline creative duties for enhanced brand impact. WPP Plc is a British multinational communications , advertising public relations ,technology etc with headquarters in London.Unilever is a British multinational fast-moving consumer goods company founded on 2 September 1929 following the merger of British soap maker Lever Brothers and Dutch margarine producer Margarine Unie. It is headquartered in London. WHY DID UNILEVER CHOOSE WPP? WPP will eat the creative brand strategy for Nexxus, Sunsilk ,Tresemme ,Shea moisture,clear etc. Unilever has confirmed that it has consolidated the deals with wpp for…
Sunlight’s new RhamnoClean technology has changed how we formulate handwashing liquid. Director of Global R&D for Dishwasher Judisha Naidoo outlines the superior features and inventive origins of this specific product line. Unilever scientists have spent years trying to find a perfect formula for sunlight dishwashing liquid so that it delivers superior performance while using 100% plant-based renewable and biodegradable cleaning ingredients. Rhamnoclean claims the result to be a patented technological breakthrough. The traditional dish wash products included surfactants a chemical that can create form and lift grease; since the level of petrochemicals in surf Excel Unilever has tried to find…
Today CleverTap has put forward their latest report saying cross-channel marketing strategies boost conversion rate by 31%. Starting with what is CleverTap; is a California-based SaaS company that offers customer life cycle management and mobile marketing services in other words, it could be stated as an all-in-one engagement platform. Clever Tap was established in May 2013 and its headquarters is in San Francisco, California. Today the company has released its market research report on ‘Unravelling the cross channel Marketing strategy’. REPORT HIGHLIGHTS The report highlights the necessity of tailoring market approaches to capture the region’s audiences while maintaining a global…
Today let us look into what’s happening in the business world regarding the top recruitments. Microsoft has snatched the top employee from Google. Shalini Pillai Banerjee has been appointed as the marketing director for the South Asia and India region by Microsoft. This move by the company could be viewed as a tactical move and is expected by the public to bring about major changes. Shalini has worked with Google for over more than 8 years and she has been working as consumer apps marketing head for India during her last tenure. Shalini is a marketing leader with over 20…
The FMCG giant Unilever is taking steps to reduce palm oil composition in soaps by 25% and this new combination is claimed to have more functional benefits and better results than the previous versions. This change could bring in dramatic customer pull to various brands under Unilever like Lux, lifebuoy, etc. The two largest brands under Unilever’s Indian subsidiary namely Lux and Lifebuoy have debuted with the technology. As per reports given by the chief employees of the company, both of these brands have now gone live with the change and technology has taken more than 5 years to get…
Today we are going to take a look at the talk of the town Hindenberg research on the Adani companies.Starting from the basic, Indian Research LLC is a US investment research founded by Nathan Anderson,with the purpose of focus on activist short selling . The form compiles public reports via its website that ilh corporate road and malfunctions. The company was named after Hindenburg disaster in 1937.Nikola , Clover health and Lordstown Motors world companies that have become subjects of these reports. On January 24, 2023 children park research published a report getting hold the Adani group of financial misconduct…
Today let’s take a deep in the what happening in Bangladesh and how will this Bangladesh prices impact the FMCG industry working over there and the Indian companies behind them. Bangladesh prime minister Sheikh Hasina flood Dhaka after ruling and being in power for around 15 years as per various report she is now residing at an unrevealed location in India after landing at the Hindon airbase on Delhi outskirts.Bangladesh has seen these of protest and violence then so moves and people destroying Hasina’s homes and Mujib’s memorial. Attacks on Awami league , her party and her properties have seen…
