Indians love to watch movies this year not only the movie enthusiasts but also people who have booked movie tickets from BookMyShow had watched who are more than 1648508 had watched at least 6 movies with an average percentage had visited theatres once every 2 months in the reports shown in best of 2023 entertainment in BookMyShow’s year end wrap up from the data collected from January 1 to December 5 in 2023.
Total frequent cinema viewers | 1.6 million | ||
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Total live event attendees | 13.5 million | ||
Total live events | 26,359 | ||
Top cities for movie viewing | Delhi NCR, Mumbai, Bengaluru | ||
Top cities for live events | Mumbai, Hyderabad, Delhi NCR |
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Bookmyshow’s Peak Time During Independence Week
On the independence day week witnesses an unparalleled rush in the movie attendance because 10.9 million audience who had booked tickets on book my show the one who stood out the most a movieholic from Hyderabad who watched a total of 99 movies in total in the whole year.
Movies which stood out in 2023
The movies which stood out as favourites were Jawan, Pathan, Jailer, the Kerala story, Gadar 2: the katha continues, Leo, Animal ,Tiger 3,Ponniyin selvan part 2 (tamil),Rocky aur rani ki prem kahani,Adipurush(hindi) and OMG 2.The renewal of mass commercial entertainers which are hindi movies,which accompany with the strong showing of tamil and telugu had made a new life to the single screen movies with the urban movie centres Mumbai, Hyderabad, Bangalore, Trivandrum flout conventional movie times and attracted audience between the time of 12 am to 6 am 37% of movies where shown on weekdays which might be the popular time for most people genres such as drama comedy thrillers actions and historical movies where favored by the audience.
Covid challenges
Overcoming the covid challenges which are persisting in the pandemic the movies witnessed a 40 percentage increase in business. Gadar 2 and jawan’s ticket price was given in an affordable rate which made an important part in attracting the audience to the theatres even from small cities to the single screen theatres.
Cities with most entertainment views
Mumbai Hyderabad, Bangalore, Delhi NCR and Chennai where the ones who stood out the most in entertainment attendance vault over movies live events on demand video with bookmyshow stream a trend emerged in 2023 as non metros and tier two markets had experienced a growth in the consumption of entertainment particularly cities such as Ahmedabad which are from the reports collected from book my show.
Not only the movies along with that the urge for on ground live events increased with approximately 13.5 million people attending it returned it with 82 percentage growth in events which are specially curated international live programs compared to the previous year with global events like lollapalooza india 2023 with Westlife, Backstreet boys, Trevor noah, Daniel Sloss, Jayshetty and MotoGP hitting India.
Bookmyshow live experienced a 2.3 double up increase in its consumer unit of premium event going people in which the 26,359 events were held in 250 plus cities in which 949,455 people chose to witness it solo for the entertainment experience.
Millennials watched more
In the demography it showed that 39 percent live entertainment audience were Gen Z and 49 percent were millennials.as many as 411,002 travelled outside their home cities for experiences. The important cities like Lucknow, Nagpur and Bhubaneswar where among the major markets for live entertainment experiences which marked a growth of 225 percent from the ticket sales of last year. According to an interview given to mint the executive director of PVR inox Sanjeev Kumar Bijli said
“The good news is we’ve seen all kinds of genres in Hindi film in 2023 blockbusters like Jawan,Pathan and Animal or slow hits such as Dream Girl 2 and Zara Hatke Zara Bachke”
Sanjeev Kumar Bijli