In the ever-evolving world of fashion, a heartwarming trend is taking center stage. Designers are breaking the mold and putting the spotlight on the artisans and craftspeople who bring their creations to life. This trend of naming craftspersons or “karigars” in the design itself goes beyond fashion labels – it’s a movement of recognition, appreciation, and innovation.
Leading the way in this new era of fashion are designers like Shubhika Sharma of Papa Don’t Preach and Rahul Mishra, whose custom dress for Selena Gomez prominently features the tailor, Munir Ahmed. The significance of this practice extends beyond mere aesthetics; it signifies a positive shift in acknowledging and celebrating the skilled artisans behind the creations.
Fashion pundits are hailing this movement as a game-changer, emphasizing that it forges a “deeper connection” between consumers and the creative minds shaping the industry. Chitwn D Malhotra, founder of Dillano Luxurious Jewels, notes that recognizing artisans by name humanizes the industry, giving credit where it’s due and promoting transparency and ethical practices. It’s a powerful step in dismantling the anonymity that often shrouds the people behind the scenes.
Deepa Goel, founder of Siddh Couture, underlines that naming the craftsperson in the design adds a human touch to the product, fostering authenticity and accountability. It’s not just about acknowledging the brand; it’s about shining a light on the actual people who invest their skills, creativity, and passion into these handcrafted products. Moreover, this practice acts as a quality check for handcrafted goods, thereby restoring consumers’ faith in the brand and promoting sustainability in a world dominated by mass production.
The ripple effect of these small but impactful steps is far-reaching. Raishma Islam, creative director and founder of Raishma Couture, highlights that giving credit where it’s due ensures fair recognition and compensation for the invaluable contribution of artisans. It’s also instrumental in preserving traditional craftsmanship and cultural heritage, educating aspiring designers about the supply chain, and fostering transparency and ethical practices in the industry.
Sustainability and inclusivity are at the forefront of fashion’s evolution, thanks to this practice. As noted by embroidery designer Shivani Parikh, founder of Shivanii, it’s not just about appreciation – it’s about innovation. It’s about aligning with the evolving values and preferences of today’s consumers. In a world that values authenticity and transparency, acknowledging the people behind the art of fashion is a significant step in the right direction.
Designer Gautam Gupta, creative director at Asha Gautam, adds a thoughtful perspective. He emphasizes that while naming craftspersons in designs is promising, artisans deserve more than just recognition. Fair payments, improved working conditions, and social security are critical aspects that need attention. In a world where many brands are still hesitant to share, these small movements represent progress, albeit at a slow pace.
The fashion industry is changing, and it’s not just about what’s in vogue. It’s about the heart and soul of fashion – the artisans, the karigars – who breathe life into every piece. As we embrace this heartwarming trend, we are not just celebrating the craft; we are recognizing the unsung heroes behind the scenes, humanizing the industry, and ensuring that their contributions are duly acknowledged.
Fashion isn’t just about the clothes we wear; it’s a reflection of the values we hold. Naming the craftspeople in designs is a testament to the industry’s commitment to authenticity, transparency, and a deeper connection with the audience. It’s not just a trend; it’s a movement that’s here to stay, ensuring that fashion’s heart beats with the rhythm of the artisans who make it all possible.
