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A slew of celebrities descended on Las Vegas last Sunday for Super Bowl LVIII, which pitted the Kansas City Chiefs against the San Francisco 49ers.
Taylor Swift, fresh from a concert in Japan, cheered on her beau, Chiefs tight end Travis Kelce. Kelce walked into Allegiant Stadium wearing a custom Mike Amiri ensemble.
Fashion at the Super Bowl
Taylor Swift wore Dion Lee’s black crochet corset top, Area’s crystal-embellished slit denim trousers and a Wear by Erin Andrews Chiefs bomber jacket. She carried a one-of-a-kind 87 football-shaped purse as a playful touch. She was joined by singer Ice Spice and actress Blake Lively, who looked sporty in a red Adidas tracksuit.
Travice Kelce strutted his stuff in a custom Mike Amiri black bouclé suit. The dapper arrival look included a matching jacket and relaxed-fit trousers. Beyonce looked stunning in big blonde hair, which she wore with a black Y2K outfit. Jay Z posed with their daughters, all dressed in street-style outfits. Blake Lively wore a casual red co-ord set, which she paired with big curls and a white tank top.
Kendall Jenner, Khole, and Kim Kardashian were all dressed in leather pants. They wore leathers with green and black bomber jackets. Kim wore a cap, whereas Khloe and Kendall wore large sunglasses to cover their faces. The Biebers both appeared to be embodying the mob wife aesthetic, with Hailey wearing a large fur coat and Justin wearing a black leather jacket.
What is the Super Bowl?
Super Bowl LVIII was an American football game that determined the National Football League’s (NFL) champion for the 2023 season. In a rematch of Super Bowl LIV four years ago, the Kansas City Chiefs, the American Football Conference (AFC) champion and defending Super Bowl champion, defeated the San Francisco 49ers 25-22 in overtime. The Chiefs became the first team to win consecutive Super Bowls since the New England Patriots in 2004.The game took place on February 11, 2024, at Allegiant Stadium in Paradise, Nevada. This was the first Super Bowl in Nevada.
Super Bowl was the most watched on US TV
This year’s Super Bowl drew an average of 123.4 million viewers in the United States, making it the most watched broadcast since the 1969 Moon landing. According to preliminary US TV ratings, Sunday’s game came in second only to Apollo 11’s historic landing, which was watched by an estimated 125 to 150 million people. The Kansas City Chiefs defeated the San Francisco 49ers 25-22 in overtime. Taylor Swift’s highly anticipated appearance to see boyfriend Travis Kelce may have boosted the numbers. There was a lot of speculation in the lead-up to the event about whether Swift would return from Japan, where she had been on tour.
The cameras were clearly enjoying the Swift factor, with shots of the star entering the arena, hanging out with actress Blake Lively and rapper Ice Spice, and kissing Kelce after the match as they celebrated their victory. Of this year’s viewers, 112 million of the 123.4 million average watched the game on CBS, with the remainder watching on Paramount, Nickelodeon, Univision, CBS Sports, and NFL digital channels. According to Nielsen, a record 202.4 million people watched at least some of the game.
This year’s figures may also have benefited from Nielsen’s change in how it counts people watching television outside of their own homes, such as with friends or family or in bars.
People from all over the world have shown their in interest in the Super bowl, and it seems that this time it had a lot of international fans, that helped generating the TRP.
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