Marks & Spencer has started another 20 stores for shopper in the UK for exclusive clothing brand Jaeger as for gaining its name in fashion.
Marks and Spencer the retail giant took up Jaeger in early 2021 after it collapsed under its owners eyes. After that it became an essential part of M&S and grew its image among shoppers’ eyes.Jaeger products are now stocked in 26 stores of M&S but with new expansion will see Jaeger items in over 40 M&S stores by the end of 2023.
With new outlets Jaeger will offer a wide range of products such as clothing, accessories, and homeware.The shoppers will find everything from Jaeger’s known tailored suits to its casual pieces like knitwear, dresses, and jeans.
The expansion with the Jaeger brand is part of M&S’s wider strategy to transform its business. Also M&S IS investing in digital marketing and its stores network, with its food business too.
M&S also expects that this new approach will be a hit in shoppers eyes. The takeover of the Jaeger brand, which has high quality products, will give opportunities to buy Jaeger products in convenient and easy access to customers of both M&S and Jaeger.
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The Jaeger’s History
The Jaeger has great history in the 50’s and 60’s it was owned by the well known- Marilyn Monroe, Jean Shrimpton and Audrey Hepburn.
The Jaeger is a British luxury brand that was founded in 1884. It was known for its best quality fabrics such as Jaeger Pure Wool, Jaeger Cashmere, Jaeger Linen Jaeger cotton etc.
Jaeger was successful for the brand till the 20th century but in the beginning of the 21st century declined its sales and faced increasing competition from that fast fashion.
Why M&S Expanding the M&S Jaeger Brand?
- M&S is hoping to elevate its fashion and wants to regain its credentials.
- Jaeger is a luxury and high-quality brand with that M&S expecting to attract new customers and convince existing customers by being serious on the fashion market.
- M&S is hoping to boost its sales, Jaeger is a well known with a loyal customers
- M&S wants to differentiate itself from others.the UK retail market is high in competition.
- By expanding with Jaeger’s brand M&S want to offer something unique to their customer that they can’t find anywhere else.
What can shoppers expect from the new M&S Jaeger stores?
Shoppers will find a wide range of products in new M&S Jaeger stores, including clothing, accessories and homeware. The outlets also provide Jaeger own signature tailored suits and more casual pieces.
The new Jaeger stores will also have a number of exclusive products which will only be available in those stores only. These exclusives include a range of limited- edition capsule collections, as well as a selection of personalised items.
When will the new stores open?
The new Marks and Spencer Jaeger outlets will open in 2023. The first stores are expected to. Open in November 2023.
Where will the new outlets be located?
This is money says that Jaeger products , which are now stocked in 26 shops and more will be available in 9 more M&S stores from next month and a further 11 in New York. Also the Jaeger outlets will be located in a variety of places in the UK such as London, Manchester and Birmingham.
The opening of the new 20 store of M&S Jaeger exclusive will be a hit within shoppers and it is a sign that M&S is committed to transforming its business and regaining its position as a leading fashion retailer.The outlets will be open in November 2023 in UK and The New York too.