Image source: Moneycontrol
Behind the curtain: Prominently known as FoodPharmer in social media whose real name is Revant Himatsingka, a writer whose writing is based on thought provoking and challenging mindset. He uses basic humour-mongering techniques to reach all strata of people on social media and is emerging as one of the most celebrated youth icon for his rightful deeds.
His battle and purpose: Mostly people are imitating each other on social media and many rely on earning sources through social media. Amidst the trend and trend followers, FoodPharmer is one of them who is actualising a truth-seeking mentality and challenge billion dollar multipurpose companies of FMCG for their fraudulent business practices.
Through his social media profile he has been vocal regarding the food labels displayed on processed items to create awareness among people. The 31-year-old youth believes that the FMCG companies are not mindful to show unhealthy addition to their packaged food who are perilous and harmful for prolonged use. Eventually, the cases of obesity, non-communicable diseases are rising alarmingly because of unawareness and company’s hidden agenda.
Image source: Youtube
Influential actions– 8 months ago he challenged Cadbury Bournvita company for excessive sugar addition to their products. Meanwhile he criticised Mondelez for similar reason in their remaining products.
He attacked Bournvita tagline which highlights ‘Tayyari Jeet ki’ actually causing diabetes among young people because of their sugar propaganda. Besides, he scientifically proved that the ingredients of Bournvita are not only unhealthy but also, they are cancer prone and subjected to severe diseases.
Since April Himatsingka has been posting on social media in pertaining to packaged food products which are misleading in nature but popular in each house of India and world too. Apparently Bournvita came into the legal picture when they send him a warning through sending a legal notice. In response to its legal warning, FoodPharmer made it public to confront him openly by indulging public into the spectrum.
Foremost victory: His constant actions against unhealthy FMCG companies amounts a grand victory finally. Even though it is a tiny one yet a loudest one as Bournvita is seen in reducing their sugar contents by 14.4% lately and on December 23 influencer Himatsingka made this announcement as his initial big win.
However, Mondelez the arm/apex body of Bournvita declined to acknowledge the pressure entrusted by FoodPharmer. Indeed, this is clear signal of victory for Himatsingka as of now no FMCG company has ever lowered their sugar quantity due to criticism.
What he has to say on his big win: He considered his battle is not against single company but to all who sells junk in the name of healthy food products. His goal is to force 140 crore Indians to raise their voices for healthier India and to opt healthy options for creating a healthy future in the country.
FoodPharmer’s interference in other consumer packaged items: He added ‘Tang’ a beverage and Maggie for their opaque display on the packet. As atta maggie is expected to offer whole wheat to its consumer unlikely it provides maida/white wheat which is a unethical marketing gimmick to minimise their cost by maximising profit.
In nutshell, this is an eye-opening incident where we are able to view and review products on the basis of their labels. Moreover, generating a consciousness among general masses to use consumer forums and to use their right to have healthy food.
