With regards to the USA Women’s Basketball team for the 2024 Olympics in Paris, Glossier has announced a remarkable collaboration. An important turning point in the relationship between sports and beauty has been reached as Glossier becomes the team’s first official beauty partner since 1996.
The women’s basketball team will get a variety of skincare and beauty items from Glossier as part of this relationship. The sportsmen plan to utilize these goods both on their travels and at prestigious occasions like the July 26 opening ceremony.
THIS ACTION HIGHLIGHTS THE RISING INTEREST IN WOMEN’S BASKETBALL FROM A BUSINESS STANDPOINT, WHICH IS BEING DRIVEN BY PLAYERS’ IMPACTFUL PRE-GAME ROUTINES IN ADDITION TO THEIR ON-COURT ACCOMPLISHMENTS.
THE TRANSACTION IS MADE IN THE MIDST OF US WOMEN’S BASKETBALL’S EXPLOSIVE RISE IN POPULARITY ACROSS THE WORLD, WHICH IS BEING DRIVEN BY A GROUP OF SUPERSTAR ROOKIES AND SEASONED PLAYERS WHO ARE DRAWING UNHEARD-OF ATTENTION AND BUSINESS INTEREST DUE TO THEIR ACCOMPLISHMENTS ON THE COURT AND THEIR PRE-GAME ATTIRE.
