Union Home and Cooperation Minister Amit Shah launched the “Bharat Organics” Cooperative Brand of National Cooperatives Organic Ltd (NCOL) and said that it will be the country’s biggest undertaking in the years to come. It will emerge as the trusted and biggest brand in the global organic product market in the coming years.
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Union Minister Amit Shah Launches Bharat Biotics
Union Minister Amit Shah launched “Bharat Organics” and asserted that it will be the most valuable brand in organic products in India as well as abroad. He also launched NCOL’s logo, website and brochure and distributed membership certificates to five cooperative societies.
He also launched the National Diary Development Board’s (NDDB) organic manure. The Union Minister confirmed that the government has decided to expand labs across the nation that are approved by the National Plant Protection Organization (NPPO). Currently, there are around 34 labs in the nation.
Union Minister Amit Shah mentioned that around 20 products will be available in the market by December. Today six organic products were launched under the “Bharat Organics” brand. The products are tur dal, chana dal, sugar, rajma, basmati rice and Sonamasoori rice which will be sold through Mother Dairy’s 150 outlets and other online platforms. Amit Shah, in his address also added that a network of retail outlets is being created throughout the country.
He added that at first NCOL would sell organic products in India and then later it would market them to many other countries. The Union Minister also mentioned that there would be around 50% profits from the sale of these organic products and through the NCOL and these would directly be transferred to the member farmers.
Union Minister Amit Shah stressed the need for the expansion of NPPO-approved labs. He added that out of 246 labs, 34 labs are currently approved by NPPO. The government has decided to establish another 305 labs. Out of this 100 would be mobile labs and 205 would be stationed labs. He mentioned that these labs would be set up with the support of the Food Safety and Standards Authority of India (FSSAI) and other agencies.
At the event, the Minister of State for Cooperation B L Verma, Cooperation Secretary Gnanesh Kumar, Consumer Affairs Secretary Rohit Kumar Singh, NDDB chairman and NCOL chief Minesh C Shah, FSSAI CEO G Kamala Vardhana Rao and other dignitaries were present.
While addressing the national symposium Union Minister Amit Shah emphasized the need to promote organic products through cooperatives and said that NCOL is the platform for those who want to grow organically.
National Cooperative Organic Limited (NCOL)
NCOL and Bharatiya Beej Sahakari Limited (BBSL) were set up under the Multi-State Cooperative Organics Limited Act, 2002 on the 9th of August 2023 with the approval of the Union Cabinet.
This comes under the Ministry of Cooperation and helps in promoting organic farming. The main focus of NCOL is on the production, testing, certification, procurement, processing, storage, branding, labeling and packaging of seeds.
In this way, it will also help in achieving the objective of “Sahakar-se-Samriddhi” through the inclusive growth model. The members would benefit by getting better prices through higher production of crops by using the High Yielding Variety (HYV) seeds.
It will help in the promotion of exports and will encourage trade in all types of goods and help in the promotion of the “Make in India” initiative, thereby leading to “Aatmanirbhar Bharat”. NCOL is one of the three multi-state national-level cooperatives with the other two being the cooperatives for seeds and exports.
