Today the FMCG industry woke up to the news that Pond’s is launching a lineup of new products with skincare ingredient Gluta niacinamide being the star of the play. Talking about the parent company HUL, Hindustan Unilever Limited is a British Indian company that manufactures fast-moving FMCG consumer goods to be more specific. Actual was founded in 1931 as a Hindustan Vanaspati manufacturing company, a subsidiary of Unilever, and has been in India for over 90 years. The company h U l came into existence when the Hindustan vanaspati manufacturing company must with Lever Brothers India’s limited trade limits leading to a successful collaboration.
Considering the present scenario, HUL’s Portfolio consists of 50+ plus branches across 16 FMCG ranges from food beverages cleaning products, personal care products oral care products, and water purifiers. HUL is rated as the number one employer choice across sectors and has 42% gender diversity in managerial positions.
POND’S : TRANSFORMING THE INDIAN BEAUTY INDUSTRY
Pond’s is an American beauty brand that caters to beauty and healthcare products, currently owned by Unilever. Pond’s is a skincare brand that has been around since 1846 and is sold in over 56 countries. Pond includes day and night cream, masks, eye care treatment, and facial foams and covers a range of skincare requirements starting from anti-aging to skin brightening and oil control as well. The company had entered into selling cosmetic products in the 20th century. The “Pond’s Vanishing Cream” and the “Pond’s Cold Cream” were created marking the entrance of the company into the facial care industry. The company focuses on using its expertise to innovate and improve the product line to create skincare solutions that keep skin clean, radiant, and soft.
Talking about the present scenario Hindustani Unilever is looking forward to revitalizing its 175-year-old thinker brand Pond’s with the launch of a new line of specialized products with cutting-edge ingredients. The company addressed that the new formulations are tailored to address the needs of today’s consumers.
The company is planning to launch a new line of products with the skincare ingredient Gluta niacinamide being the major highlight. The company is keen on developing more patented products with customer-pulling ingredients in the upcoming launches which would be developed through extensive research and development using their competent workforce. Importance is being given to diverse formulations to design the skincare brand in such a way as to suit different skin types and for various concerns. Assembled with potent ingredients like Gluta niacinamide complex, micro hyaluronic acid, and SPF infused with actives; they have an array of unique bring their solutions this you then it’s of today’s highly evolved skincare sector.
The company has also considered the challenges in the beauty industry in India as the market is dynamic with the digital boom; consumers are in chaos. Consumers have access to a wide range of products at their fingertips; but the lack of awareness and education for personalized regimens, potent ingredients, and scientific solutions for the most effective results is found lacking among Indian consumers. Pond’s is taking a step ahead by partnering with dermatologists and skin care experts to bridge the gap between these and help consumers gain awareness by acting as a strong agent for the same.
Over the decades ponds have not only elevated its product range but have changed its strategy to infuse science into its skin care to gain more customers. What has not changed over time is their commitment to developing a quality product range so as to capture the larger market share in the Indian beauty industry.
To conclude, it is right to say that this major step by Hindustan Unilever limited to develop the new product line of Ponds captures today’s consumers by infusing a sense of science and to customize the product according to each and every customer to meet their needs specifically could be considered as a table-turning move for the company.
