Kylie Jenner, the founder of Kylie Cosmetics, Kylie Baby, Kylie Skin and Kylie Swim has decided to add yet another company to her name- Khy. She introduced the brand through an Instagram post of herself wearing one of the staples which is an all black faux leather trench coat from the collection paired up with red Ferragamo pumps on October 24, 2023. The post was captioned “Meet Khy” and tagged the brand’s official Instagram handle, indicating the launch of the collection. The brand was officially announced on October 25, 2023.
Kylie mentioned her latest project in an interview with the Wall Street Journal, stating that she created the clothing brand herself and wanted “creativity, collaboration, and quality at an accessible price”. She told the Wall Street Journal, “I put everything I love into this.” She also spoke about her love for fashion and makeup and how those inspired her to explore her passion more. She got her motivation to work on such a collection from her mother Kris Jenner, who used to own a clothing line for babies when she was young, Kylie mentioned in the interview.
The fashionista already has a brand called kylie swimwear that produces chic and comfiest swimwear pieces. She also had a brand called K+K short for Kendall + Kylie which is in collaboration with her elder sister Kendall Jenner.
Kylie was declared the youngest self made billionaire at the age of 21 in 2019 by Forbes and her desire to remain so is unstoppable.
KYLIE JENNER SAID THIS ABOUT HER BRAND
Kylie named her brand ‘Khy’ as a name play for her nickname Ky (short for Kylie). The brand aims to create super stylish staple pieces at affordable rates. These basic articles of investment are inspired by Kylie’s own style. She mentions that she wants to bring her King Kylie era back because that is who she is at the core.
The first collection is in collaboration with Nan Lia and Emilia Pfol of Namilia. Namilia is a Berlin based gender neutral brand who is known for its dark and provocative styles and designs which according to The Wall Street Journal are ‘borderline pornographic’. The collection has 12 articles which are all faux leather and all black and have nylon and elastane base layers. These articles will retail under $200. The iconic faux leather black trench coat that Kylie wore to introduce her brand, will retail at $198 which is known to be the most expensive piece in the collection. She also has a pair of black gloves retailing at $48 and a black faux leather mini dress retailing at $98. The pieces will have a size availability from XXS to 4XL, making them size inclusive.
There is no mention of the next schedule for the collaboration however it is expected to be random like her sisters’ brand SKIMS by Kim Kardashian and The Good American by Khloe Kardashian.
The collection will be available on the official website of the brand Khy.com which will launch on November 1, 2023.
