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Louis Vuitton, founded in 1854 by Louis Vuitton himself, is a renowned French luxury fashion house known for its iconic LV monogram and high-quality leather goods. The brand initially gained recognition for its innovative, flat-topped trunks, designed to be stackable and practical for travelers. These trunks were highly sought after during the golden age of travel, appealing to the elite.
Over the years, Louis Vuitton expanded its product range to include handbags, accessories, shoes, and ready-to-wear fashion. The LV monogram canvas, created by Louis’s son, Georges Vuitton, became a symbol of luxury and elegance. The brand’s commitment to craftsmanship and attention to detail has maintained its reputation for excellence.
Under the creative direction of notable designers like Marc Jacobs and Nicolas Ghesquière, Louis Vuitton has adapted to contemporary fashion while respecting its heritage. It has also ventured into art collaborations and fragrance lines, further solidifying its position in the global luxury market. Today, Louis Vuitton is a status symbol, a testament to timeless style, and a leader in luxury fashion, operating boutiques worldwide.
Louis Vuitton and Le Sserafirm now a team
Louis Vuitton is a very famous brand all over the globe and they sign up many influential figures as brand ambassadors to promote their brand’s popularity. Louis Vuitton signs K-pop Band as Brand Ambassadors. This brand is a South Korean brand named Le Sserafirm. This band has five people in the group who have now signed up as the house ambassadors of the brand. These five brand ambassador from the gang made their debut in a campaign where they showcased the amazing collection of Louis Vuitton bags exclusive to the South Korean market.
This is a great strategy of the brand to have the famous band from South Korea to promote their collection exclusively to South Korea so that more people know about it from that region. This will make more people attracted to these amazing collections of LV bags in the market.
Shoot for promotion of the collection in Seoul
The images for the collection were shot in a studio in Seoul against a backdrop in a beautiful location. This location evokes the iconic bridge spanning the Hangang river. The best part being that a lot of movies were shot there. To amplify the visual impact of the runway, Vuitton had enlisted squid game director to help build the scenography for the show.
The members of the band that are pictured in the first picture are Kim Chaewon, Hong Eunchae, Sakura, Kazuha and Huh Yunjin. All of these band members are wearing the brand’s pre collection with style in the picture. Nicolas Ghesquière is the artistic director of the women’s collection at Louis Vuitton.
The director expressed that he is very happy and excited to welcome the new rising talents as the brand ambassadors of the brand. He also expressed that he saw the brand for the first time at a pre fall show in Seoul and he loved their energy in their performance. Also saying that each member of the band has a unique style of their own that feels very cool and genuine.
Collection to land on Friday
This collection of bags will now be promoted through the pictures in not just South Korea but also worldwide. The band which is now the brand ambassador of such a big brand of the world is also getting popularity. The capsule collection of bags, will be landing in stores and online on Friday. This collection will also include the 16 bags which are exclusive to South Korea and eight bags which will be released for everyone worldwide.
