The French luxury fashion house will be holding it’s first fashion show to unveil the Pharrell William’s Pre-Fall 2024 Men’s collection in partnership with Hong Kong’s tycoon , the billionaire Cheng family. The event, will be organised on Avenue of Stars, an avenue located alongside the Victoria Harbour waterfront against the backdrop of city’s skyline in Tsim Sha Tsui, Hong Kong. The Avenue of Stars at K11 Victoria Dorkside is a landmark the commemorates the iconic city stars, set against the most alluring harbour views in the World.
The Brand’s Debut show in Hong Kong comes as the City experienced luxury slump owing to double whammy of anti-government protests , ending in 2020. Also the pandemic curbed the tourist visits to the city. Chinese visitors account for 80% of the travel in Hong Kong and are backbone of city’s retail landscape . The Hong Kong government has been trying recover and revive the tourist sector. From giving away free tickets to making the city more captivating for the tourists.
Henry Cheng, The Vice Chairman of World’s Development and his son Adrian Cheng, Chief Executive Officer are amongst influential entrepreneurs of Hong Kong enlisted by the government to help in reviving the tourism in Hong Kong. From handing out vouchers, extending trading hours at mall to night markets , the firm has attempted everything possible.
The Chairman of the Hong Kong Mega Art and Cultural Events Committee claims the Pre-Fall Men’s collection to usher in a new era of style, art and culture
Men’s Summer/ Spring Collection 2024
In February, Louis Vuitton proposed Pharrell Williams as menswear designer following the death of Virgil Abloh in 2021. The men’s Creative Director presented his debut Men’s Spring Summer 2024 collection in Paris. William claimed his collection to be ‘Inspired By Love’ . He regards the show as not just a mere collection but a state of mind highlighting intrinsic notions like warmness , wellbeing and welcome-ness. William was successful in amalgamating the French House’s DNA with his own aesthetic. Biggest stars of music and fashion enthusiasts attended the event in Paris including Rihanna, A$AP Rocky, Beyonce, Tyler , Naomi Campbell , Kim Kardashian and more.
The essence of the collection was his personal style and aesthetics. His own closet was reflected in his debut collection for Louis Vuitton Menswear. From William’s varsity jacket worn by him in 2004 to William in Camouflage in 2012, the collection looks are deeply inspired by his personal taste
Upcoming Fashion Show in Hong Kong
The Pre-Fall show will feature influential stars and celebrities in the Fashion World . Asian Celebrities will make appearance on the show. The event will be live streamed on the outdoor screen of K11 Musea, allowing the public to witness the showcase.
Louis Vuitton strategises on bringing the Fashion Shows closer to Asian market,aiming to capitalise on affluent buyers in such locations. Previously Brands like Marni and Gucci have unveiled their Autumn 2023 collection in Tokyo, Japan and 2024 collection respectively.
