The FMCG brand Greenday has Robin the MasterChef as a investor after PV Sindhu for their brand ‘better nutrition’. The MasterChef Pankaj Bhadouria who turned in to be their investor and culinary advisor.He is said to lead new product developments focusing on creative, innovative and biofortified food products.
The Agritech green day has dropped in this particular MasterChef as their investor only after month after the company secured an investment from PV Sindhu. Green day has not disclosed the funding amount but they have reported in a statement that it aims to boost their culinary expertise and develop innovative biofortified food products catering to consumers who are much more health conscious.
The Masterchef has remarked that this positive collaboration alliance perfectly which is fashion for promoting healthy eating habits among people and together with the company hems to develop products that enhance nutrition along with providing delight to the customers while having them.
Why did the company make such a move to choose a masterchef ?
Green day is a Lucknow based FMCG company dark proverbs incentive to farmers to grow nutrition dense crops ; with essential micronutrients such as Iron, Zinc, vitamin D and vitamin A. It was founded by Rastogi and Aishwarya Bhatnagar in the year 2017.The founder has announced that on boarding MasterChef Pankaj Bhadouria as their investor is a significant
milestone and the history of the company green day and his culinary expertise and commitment to provide healthcare products to the consumers is most valuable as the company aims to develop and promote their range of biofortified products to attract health conscious consumers.
The company green day has its operations across India with its network known as Kisan ki dukan serving for farmers as an agri input store and procurement centre, whereas their fmcg brand ‘ Better nutrition ‘ focuses on bio fortified products including staple food items like the rice and millets.The company has worked with around 50000 farmers Pan India and he surprised the limit of 10 crore INR in revenue.
The latest report suggest that the Indian Agri Tech sector has bagged more than 2.4 billion dollars in funding through to verify deals over the decade. And this development of green day FMCG brand comes at time when the Agri Tech startups are flourishing in India. In the initial days of this month,a B2B Agri Tech Startup named Agrizy from Bangalore has raised around 9.8 million dollars which is almost equal to 82 crore in a series A funding round.In the month of May an Agri Tech start up from Delhi named Poshn raised around 4 million dollars in a mix of equity and debt and its pre series A funding round.
In a nutshell, the emergence of new B2B startups in the agricultural sector is evident and the kind of funding they are receiving from various investors who focus on grabbing the attention of health conscious consumers is on the rise.This could be seen as a shift in the mind set of people towards sustainable marketing and positioning themselves in the market so as to keep health as their first preference while marketing themselves to the consumers.
