2024 has arrived, and the first fashion trend to take off on social media worldwide is a breath of fresh air after the quiet, posh looks (remember quiet luxury?) we’ve seen recently. This time, we’re ditching the subtlety for a bolder, messier, and unapologetically fierce vibe – the mob-wife aesthetic – and it’s just the dose of fun and energy we’ve all been looking for. So, what exactly is the mob-wife trend? Think fierce animal prints, blingtastic jewellery, gleaming black leather, and (arguably the season’s most important ensemble piece) a fabulous faux fur coat that exudes luxury.
Table of Contents
What is Quiet Luxury?
In the world of fashion, where ostentation is often the norm on the runway, there is a growing desire for the opposite. Consider a soft, cashmere jumper in muted tones or a bag so meticulously crafted that the seams are nearly invisible. This isn’t about flashy logos or opulent signs; it’s the understated elegance that speaks volumes. Enter the world of “quiet luxury.”
We’ve all seen it, whether knowingly or unknowingly. That unassuming person who enters a room dressed in refined taste rather than the expected glitz and glamor. Quiet luxury is more than just a passing trend; it is an essence. Brands like The Row, Khaite, Loro Piana, Brunello Cuccinelli, Totême, and Phoebe Philo for Celine exemplify this sentiment.
Quiet Luxury- The trend of 2023
Given the sea of print-filled, brightly coloured, and youthful “-cores” that dominate the feeds, the rise of such a staid look on social media may appear surprising. However, given the number of factors that have contributed to its rise, “quiet luxury” seems almost inevitable.
People had a little more money to spend as the 2020s began. According to Fast Company, pandemic lockdowns were one of the driving factors behind the trend: people stayed at home and saved more, using the extra money (and stimulus checks) to buy higher-quality goods. Sustainability also comes into play.
As the impact of fast fashion on climate change and human rights violations has become more apparent, more people are prepared and willing to spend $500 on a pair of loafers they will wear for years rather than a haul of clothes they will discard in six months.
Popular culture has also played a role. As HBO’s Succession took off in the late 2010s, so did its characters’ understated, logo-free
wardrobes. Crown prince Kendall Roy’s $500 Loro Piana baseball cap made headlines, and listicles and Reddit threads about how to dress like Shiv Roy appeared all over the internet.
Then there is the accelerated trend cycle. If the trend cycle was once working on a 20-year revolution, it now feels more like 20 days.
The Mob Wife Trend
Fashion changes from time to time and so it has again, the Mob Wife trend has come into play.
The most basic version involves wearing a real or faux fur coat over an all-black outfit. However, its proponents argue that the appearance is meaningless without the accompanying attitude. Careful students of the mob wife oeuvre include red nails and lipstick, a high-volume hairdo and sunglasses large enough to serve as a windscreen.
It appears to have begun on, of all days, January 6, when Kayla Trivieri, a 28-year-old Canadian blockchain product developer, posted a video declaring that Clean girl is out; mob wife era is in. It has since been viewed over a million times, sparking a million other videos for and against the trend, which promotes animal prints, flashy jewellery, big fur coats, and so on (along with trend pieces like this one and a nod from Don Coppola himself).
The trends keep on changing, and this time its a comeback!
Do follow: https://www.instagram.com/thesweetpaisana/reels/?hl=en
