The AJIOGRAM initiative, launched by Reliance Industries’ online fashion shopping platform AJIO, aims to provide support to Indian fashion businesses that are transforming the industry through their creative ideas. By next year, 200 distinct domestic direct-to-consumer (D2C) companies will be added to AJIOGRAM, which can be accessed using the AJIO app. This will provide customers with a wide variety of fashion styles, including streetwear, environmentally friendly, artisanal, and minimalist designs.
AJIOGRAM’s Mission: Promoting D2C Brands
The primary objective of AJIOGRAM is to support budding direct-to-consumer (D2C) Indian enterprises. These innovative businesses are actively rethinking and redefining conventional fashion standards, which helps to drive the industry’s dynamic progress. The platform’s top priority is to appeal to a demanding and sophisticated audience looking for more than just products, but a unique and purpose-driven purchasing experience. This reaction to the shifting needs of consumers is a calculated move that coincides with the rising desire for upscale, limited-edition goods. AJIOGRAM is committed to offering individualized shopping experiences to people who have a strong connection to the brands they prefer. This allows customers and the businesses they choose to have a more meaningful and personal engagement.
Content-Driven Shopping Experience
AJIOGRAM has been carefully designed to meet the demands of this unique client base. By utilising content, it offers a unique purchasing experience that transforms the transactional shopping experience into something more engaging and educational. Famous brands like Urban Monkey, Supervek, Quirksmith, KR Life, Creatures of Habit, Cecil, Truser, Fancypants, MIDNIGHT ANGELS BY PC, Monks of Method, Crafts and Glory, and many more are exclusively available on AJIOGRAM. The presence of these brands is indicative of AJIOGRAM’s dedication to supporting brands with a defined mission.
Fashion Enthusiasts’ One-Stop Curated Platform
For customers, AJIOGRAM is a one-stop, carefully curated platform that provides access to exclusive items, a variety of businesses with a purpose, the newest fashion trends, and information on popular fashion subcultures. This platform’s immersive content-led experience is what makes it unique. Recommendations from prominent figures and influencers nationwide can also benefit shoppers, resulting in a comprehensive and customized purchasing experience. AJIOGRAM upholds AJIO’s dedication to quick delivery and simple returns.
Strengthening D2C Brands with AJIO’s Assistance
Although AJIOGRAM is designed with fashion enthusiasts in mind, the businesses that are featured on the platform stand to gain a great deal from it as well. As a member of the Reliance Retail family, AJIO pledges to offer D2C brands unwavering support in order to help them expand their businesses and achieve sustainable revenue growth. In contrast to conventional retail channels, AJIOGRAM takes a brand-centric strategy that gives the brands more visibility and an engaging discovery experience that lets them highlight their wide variety of styles.
Through content-focused interactive commerce, brands can leverage creative storytelling to build their own brand store. AJIOGRAM offers 360-degree marketing initiatives as part of a complete approach to helping brands succeed. This entails interaction with media properties controlled by Reliance, offline event participation, and smooth integration with AJIO’s strong ecosystem. In order to help brands optimize their margins and accelerate revenue growth, AJIOGRAM also provides co-planning support.
Exciting Future of D2C Fashion Brands
By 2025, D2C fashion and lifestyle firms are expected to grow into a significant $48 billion industry. Large corporations are actively looking for ways to work with these up-and-coming brands as this industry picks up speed; this is a trend that could alter the dynamics of the market. For example, Aditya Birla Group formed ‘TMRW,’ a specialized company to penetrate the direct-to-consumer (D2C) market. It has also started collaborations with eight lifestyle brands that focus on digitalization, with the goal of building a ‘house of brands’ enterprise in the next few years.
