Rihanna, a Barbadian singer, songwriter , businesswoman , actress and a Grammy Award winner made a surprise appearance in support of her beau at the launch event for A$AP’s Puma x F1 collection on Friday , November 17th in Las Vegas
A$AP Rocky was positioned as the Creative Director for Puma’s collaboration with F1, a month back.
Rihanna and A$AP made statements at the event turning the Las Vegas Grand Pix into a runway, showcasing their unique high fashion style with a touch of Athleisure
The Puma Paddock is known for it’s opulent ambience and a well-renowned guest list
Puma x F1 Collaboration
In May, Puma officially announced that it had entered into a partnership with F1 for 2024 season. Puma becomes the licensing partner and exclusive trackside retailer for Formula 1. Giving Puma the rights to produce F1 branded apparel, footwear and accessories and exclusive rights to sell F1 fanwear for all the ten teams on the race circuit, starting in 2024
The collaboration comes owing to years of history between Puma and motorsports. Puma has previously had presence in the sports, from manufacturing fireproof overalls to race shoes and other high performance gear for F1 drivers. Puma has partnered with big prestigious brands like Mercedes AMG Petronas F1, BMW M Motorsport and Porsche Motorsport. Puma has the legacy of developing technical apparel that has been worn by World’s greatest F1 teams
A$AP Rocky’s Partnership With Puma x F1
The German Multinational Corporation announced a month back , that it had collaborated with American rapper , A$AP Rocky. He was assigned the role of Creative Director. Puma launched it’s exclusive accessories and clothing at Las Vegas Grand Prix , with A$AP Rocky’s streetwear influence to the designs. The Las Vegas Grand Prix is allocated to F1 for the first time since 1984. Rocky with his expertise and streetwear taste launched his first debut on November 17th. The clothing line features Balaclavas similar to those worn by F1 drivers, racing gloves , long sleeve tee with graphics inspired by the sport, apron shorts with removable pouch , denims , distressed hats and more
Style Icons In The Limelight
Rihanna radiated exuberance and confidence in her metallic ensemble complementing A$AP’s look . Following the theme, Rihanna was captured in a Balenciaga black leather racing jacket featuring intricate white sleeve details , over a black hoodie. She paired the racing jacket with Balenciaga leggings , worn over her pointed pumps , accessorising whole look with wraparound shades, a silver anklet , a silver choker and chunky neck pieces. With her hair down in waves , she paired the whole look with her signature red lip. Rihanna’s first look featured Prada’s spring 2024 collection , a long brown coat with utility panelling , accessorised with diamonds.
A$AP Rocky was seen wearing dark shade denim paired with a white basic T-Shirt, faded blue light jacket , racing gloves from his own Puma x F1 collection and a pearl choker
