Image source: OTTplay
Bigg Boss Marathi, has reached out to another level of success by having Riteish Deshmukh as the host for the show and has gained record breaking TRP ratings. It was marvelously kicked off by the grand premiere which recorded an excellent 2. 4 TVR, and weekend episodes were even getting 3. 2 TVR. Audiences, especially the young ones, have been glued to their seats due to Deshmukh’s enchanting and natural presentation particularly in the ‘Bhaucha Ka Dhakka’ segment . The timely mix of the jokes, critique and warmth that he showed has worked for the fans and hence, this season of Bigg Boss Marathi has to rank as one of the most successful seasons.
Expanding the success of Bigg Boss Marathi
Viewership of Bigg Boss Marathi, which is the regional version of the reality show format, has always been promising. But the addition of Riteish Deshmukh has made the show more attractive for those who do not come under the category of loyal viewers of Marathi shows. The actor is very talented when it comes to hosting the show and due to his rootedness to Marathi tradition, he has added a new zest to this show. He is still seen not only in the ratings but also in the social networks where people often comment on his hosting skills and his communication with the participants.Deshmukh’s success with Bigg Boss Marathi is actually fitting into a pattern where more film actors are shifting to television, adding their stardom to television too. This crossover not only adds a raise in the show’s viewership but also diversifies the show’s viewership audience as the people who would not watch Marathi television might come and watch this show. The decision to sign Riteish as the presenter has been a masterstroke and it will not be a surprise to see other regional version of Bigg Boss follow suit and get well known local actors/actresses to be the presenter of the show.
The future of Reality TV in Regional languages
The Bigg Boss Marathi with Riteish Deshmukh as its host, it became an overwhelming hit that only shows that reality television in regional languages is going to have a rosy future. Because audiences are fragmented and increasingly more specific it is possible to observe a constant demand for material that addresses local cultures and languages. This is the reason that television shows such as Bigg Boss Marathi attempts to satisfy this expectation by giving the viewers familiarīzed structures of television and culturally relevant content.All in all, Riteish Deshmukh’s hosting of Bigg Boss Marathi is simply one of the best that could have come to the fore. His engaging presence and his ability to connect with the crowd have not only broken all records but serves as a benchmark for all reality shows in the regional Languages. This success story is the reflection of Star appeal and the rising trend of regional content in the Indian media Industry.
