Supreme Court admonishes Patanjali for its apology in Misleading ad case

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Indian yoga guru, businessman, and brand ambassador of the consumer goods company Patanjali Ayurved, Baba Ramdev has apologized to the Supreme Court of India for not abiding by its order in the misleading advertisement case on April 2. The Supreme Court has given Ramdev and Acharya Balkrishna, chairman of Patanjali Ayurved, a last chance to submit a compliance affidavit regarding the contempt proceedings.

Supreme court reprimands Patanjali founder Ramdev and Managing Director Acharya Balkrishna for not being able to provide a proper affidavit to the court regarding the show cause notice. (Photo credit: NDTV)

Supreme Court issued a show cause notice against Patanjali

Supreme Court on March 19 issued a show cause notice against Patanjali, for publishing misleading ad campaigns through print and electronic media, seeking a response from the company on why contempt proceedings should not be initiated against it. (Photo credit: Hindustan Times)

Earlier on March 19, Justice Hima Kohli and Ahsannuddin Amanullah of the Supreme Court issued a show cause notice against Ramdev for misleading the public with false promotions of Patanjali’s medicinal products and deprecating modern medicines during the Covid pandemic, thereby violating the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954. However, Patanjali’s chairman Balkrishna said in response that the Drugs and Cosmetics (Magic Remedies) Act is very old-fashioned. The Supreme Court condemned the statement and questioned the Central government as to why it had been silent when Patanjali promoted its medicinal products saying there was no treatment for COVID-19 in the allopathy.

Supreme Court rejects Ramdev’s unconditional apology

Ramdev’s lawyer Balbir Singh today said that Patanjali founder Ramdev and Managing Director Balkrishna wanted to apologise to the Court and request more time to file a fresh affidavit. The Court however rejected the apology as insincere. It said that the firm should have ensured that a proper affidavit was filed persuading the court not to initiate contempt proceedings against the company. 

Supreme Court rejects the unconditional apology of the company calling it “lip service” and unsuccessful in persuading the court. (Photo credit: Times of India)

Justice Hima Kohli added that they could also say sorry for not accepting the affidavit and emphasized reaching a logical conclusion rather than just giving “lip service”.

The Court gives Ramdev a last opportunity

The court giving a last opportunity to the company asked Ramdev and Acharya Balkrishna to remain present on April 10, the next date of hearing.

Every court order to be respected

The apex court said that one should conform to the word given to the court and Patanjali has crossed the limit. Accusing it of absolute non-compliance the SC reminded that every order issued by any court throughout the country should be respected.

What happened earlier?

Patanjali carried out ad campaigns claiming the ultimate effectiveness of its medicinal products and disparaging modern medicinal treatments. (Photo credit: The News Media)

Previously on November 21, 2023, the Supreme Court had ordered Patanjali not to publish misleading ads comprising “casual statements” in print or electronic media about the effectiveness of their medicinal products or anyhow discredit allopathy treatment or modern medicines. However, the Supreme Court observed further violation of the order by the company.

Petition filed against Patanjali by IMA

Indian Medical Association filed a petition against Patanjali for publishing misleading advertisements. (Photo credit: The Hindu)

The Supreme Court is currently hearing the petition that the Indian Medical Association (IMA) had lodged against Patanjali for allegedly holding campaigns against the COVID-19 vaccination drive and the modern medical sciences. 

Highly dedicated media student based in Kolkata pursuing a Masters degree in Journalism and Mass Communication under Rabindra Bharati University. Graduated with English Honours from the University of Calcutta. Interested in geo-politics, politics, social issues, social injustices, crime, human interest stories, literature and culture.

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