Pop megastar Taylor Swift, who recently dazzled fans with three sold-out concerts at New Jersey’s MetLife Stadium, decided to switch roles from performer to spectator as she showed up to support her rumoured boyfriend, Kansas City Chiefs tight end Travis Kelce, during a thrilling match against the New York Jets on Sunday.
On the field, Travis Kelce delivered a standout performance, catching seven passes for 69 yards and scoring a touchdown in the presence of Taylor Swift. Star quarterback Patrick Mahomes also put on a show, amassing 272 passing yards and three touchdowns, propelling the Chiefs to a 2-1 record.
A Star-Studded Affair: Taylor Swift’s Entourage
Taylor Swift didn’t go solo to the game; she brought along her A-list crew of celebrity friends, including Ryan Reynolds, Blake Lively, and Hugh Jackman. Together, they bore witness to a riveting showdown, where the defending champions, the Chiefs, narrowly clinched a 23-20 victory.
Elevating the NFL’s Popularity: Swift’s Impact
Swift’s presence at the last two Chiefs’ games has done wonders for NFL ticket sales and television viewership. Just a week ago, she was in Missouri, cheering on the Chiefs alongside Kelce’s mother, Donna, as they triumphed over the Bears.
Ticket prices for the game soared to staggering heights, with nosebleed seats commanding $81 and lower-level seats reaching nearly $9,000. Swift, at the age of 33, has consistently managed to fill football stadiums all across the United States during the domestic leg of her record-breaking Eras Tour.
Swifties in Frenzy: Fan Anticipation
The anticipation for the game was palpable, especially among Swift’s devoted fanbase, affectionately known as “Swifties.” Their excitement translated into a surge in Jets ticket sales, breaking records from previous seasons. Taylor Swift, who swapped her red-and-white Chiefs jacket from her last appearance for a black top and leather jacket, was now braving the spirited atmosphere of the Jets’ home stadium.
Advertisements promoting Swift’s upcoming concert film, set to premiere in theatres next month, graced NBC screens before the game. Betting sites even got in on the Swift action, offering wagers related to her presence, including bets against Kelce scoring a touchdown in a playful wager.
Sunday Night Football on NBC pulled out all the stops, featuring a promotional video set to the tune of Swift’s hit song “Welcome to New York,” adding to the already electric atmosphere.
Swift’s initial attendance at the Chiefs’ game on September 24th was a game-changer, resulting in a remarkable 63% increase in viewership among women aged 18-49, which happens to be her prime fan demographic.
Kelce and Swift’s Relationship: A Playful Mystery
While Kelce and Swift have kept quiet about the nature of their relationship, Kelce playfully acknowledged her presence on a podcast he did with his brother. He couldn’t help but gush about Swift, describing her as “amazing” and finding humour in the excitement of Chiefs fans spotting her at the game.
Addressing the dating rumours on ESPN’s The Pat McAfee Show, Kelce dropped hints of a possible future collaboration. He even shared a charming anecdote about trying to give Swift a friendship bracelet with his number on it during her tour, although it didn’t quite work out due to Swift’s need to preserve her voice for her performances.
After the game concluded, all eyes were on Swift and Kelce as they were seen leaving the stadium together in Kelce’s car. For Taylor Swift, who has navigated her fair share of heartbreaks in the public eye, this moment may just mark the start of a new chapter.