Taylor Swift is a popular singer song-writer, whose influence on pop culture and the music industry is in widespread. The singer was first recognised for her musical talents in 2005 when she was signed with the music label Big Machine Records. Her music as influential as it is, is also very diverse, as Swift began her career with country music which her debut album Taylor Swift was dedicated towards. She then moved towards the direction of country pop music with her next album Fearless; while experimenting with rock in her next album Red; she shed her country music tastes with her next album 1989 a synth-pop maestro with various chart toppers in the album including “Blank Space” and “Shake It Off”. As someone with such a chart-topping music career, the media scrutiny that came along with it was equally as ruthless, this inspired Swift’s next album Reputation; a complete hip-hop album with the number one hit single “Look What You Made Me Do”. The singer signed with Republic Records and released her next album; Lover an eclectic pop album that was a massive hit. She then broadened her endeavours by writing two sister albums in the throat of the pandemic Folklore and Evermore, which were indie folk and alternative rock albums. The release of her next album Midnights ensued a plethora of various other pop genres. The singer has since rerecorded and rereleased four of her albums as {Taylor’s Version} after a major dispute over the ownership of her music with her former label Big Machine.
The singer is currently on tour, this is her sixth headline concert. Named the era’s tour in lieu of all the previous era’s her music and albums have been celebrated. The tour began on the 17th of March 2023 and completed its US leg on the 9th of August after the singer and her openers travelled throughout the country. The tour began its North American leg on the 24th of August and completed that leg on the 11th of November. The singer is all set to begin the final and international leg of the tour on the 7th of February 2024, travelling across countries like Tokyo, Australia, the United Kingdom, Italy, Singapore, Germany, Ireland and many others. The tour will complete its final leg on the 8th of December 2024.
On the 12th of December Taylor Swift’s Era’s Tour broke the Guinness World record for the highest-grossing tour in the world after surpassing 1 Billion dollars in revenue. The singer broke Elton John’s five-year farewell tour which brought in 939 million over 328 shows, a legendary record. After 151 shows worldwide to date and earning 1.04 billion to date, according to Pollstar.
Beyoncé’s 56-date Renaissance World tour broke Madonna’s 14-year-old record for the highest-grossing music tour by a female artist, earning 579 million that was subsequently passed on to The Era’s Tour. There are about 72,000 people in the audience per show of the Tour with the tickets averaging around 238 dollars and the tour grossing over 17 million per show. There are 4.3 million tickets sold to date and the estimate of the earnings by the end of the tour is estimated to be over 2 billion dollars.
