The Allure of Neutrals: Why Shades of White, Ivory, and Beige Have Magnificently Become Bollywood’s and the World’s Favorite Fashion Palette

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Celebrity Style Revolution: How Neutrals Are Shaping Fashion Trends Worldwide

In an unexpected turn of events, the fashion industry, driven by the glittery domain of Bollywood, is embracing the timeless beauty of colors such as white, ivory, and beige. These neutral colors have become popular among celebrities and fashion experts alike, and the reason for this change may be more obvious than you think.

The simple elegance of neutrals has captured the attention of Bollywood, which is known for its extravagant style and brilliant colors. Leading actors and actresses are usually seen on and off the red carpet wearing gorgeous white, ivory, and beige costumes. This transition represents a break from the traditional, vibrant colors that dominated the business previously.

Alia Bhatt made news recently when she opted to collect her National Film Award from the President of India in her white Sabyasachi bridal sari, part of a recent fashion craze that has swept Bollywood by storm. Her fashion decision struck a chord with environmentalists, generating discussions about recycling wedding gowns. What jumped out during the National Film Awards, however, was the glaring lack of brilliant colors.

Almost all of the award winners, including Allu Arjun, Kriti Sanon, and Pankaj Tripathi, wore ivory and white. This subdued color scheme has become a defining style in Bollywood, infecting not only weddings but also important events. The color spectrum appears to have been drained away, leaving only a sea of pure whites. Fashion runways have begun to reflect this trend.

Image Credit: The Indian Express

Changing Fashion standards

According to Nupur Kanoi, a notable fashion designer, the trend towards white at weddings and big events shows a shift in both fashion and cultural standards. White, which was once linked with funerals and solemn occasions, is now perceived differently.

The Versatility of White

The revival of white in fashion is not without purpose. White, as celebrity stylist Rishi Raj reminds out, is a blank canvas for creativity. Because of its adaptability, it may be worn with bright colors or as a monochrome statement.

Simplicity and Elegance

Raj also links this tendency to an increased emphasis on simplicity and refinement. White and ivory are attractive because they reflect simplicity and beauty. This trend, according to Kanoi, demonstrates a desire for a traditional and timeless appearance.

Celebrities exert considerable power in changing public image. By picking white as their preferred color, modern-day celebrities such as Kriti Sanon, Alia Bhatt, and Mahira Khan reject the color’s conventional associations. However, in their desire for individuality, a contradiction emerges: despite their distinctiveness, individuals frequently end up appearing startlingly identical.

Image Credit: https://www.weddingbazaar.com/

This trend towards neutrals is indicative of a larger shift in Bollywood’s fashion scene, in which the attraction of white, ivory, and beige is rewriting the narrative of elegance and refinement.

Conclusion

Closer inspection reveals that the trend towards white, ivory, and beige in Bollywood and the worldwide fashion scene reflects our common yearning for ageless elegance, adaptability, and sustainability. So, the next time you go for that ivory dress or beige suit, remember that you are supporting a fashion movement that resonates with today’s ideals, not merely a trend.

Content Credit: The Indian Express

Vinita Venugopal is a postgraduate in MA(English). In 2022, she had the opportunity to work as a Journalism Intern at the Asiana Times, where she gained valuable experience in journalism. Following that, in 2023, she embarked on a new journey as a Content Writer intern at MCUBE-VMC Technologies. These experiences have allowed her to develop her skills and knowledge in English literature and content writing, shaping her career and expanding her horizons in media and communication.

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