The FMCG leader Unilever is partnering with WPP. Unilever partners with WPP streamline creative duties for enhanced brand impact. WPP Plc is a British multinational communications , advertising public relations ,technology etc with headquarters in London.Unilever is a British multinational fast-moving consumer goods company founded on 2 September 1929 following the merger of British soap maker Lever Brothers and Dutch margarine producer Margarine Unie. It is headquartered in London.
WHY DID UNILEVER CHOOSE WPP?
WPP will eat the creative brand strategy for Nexxus, Sunsilk ,Tresemme ,Shea moisture,clear etc. Unilever has confirmed that it has consolidated the deals with wpp for formulating the creative branding strategy for its various beauty brands worldwide.WPP Plc is the world’s largest advertising company as of 2023.GroupM , Ogilvy,Wunderman Thompson and VMLY&R are a few subsidiaries of WPP. This company was founded on 1971 and currently employee 100000+ employees as per data of 2024.
Wpp is the creative transformation company who claims to use the power of creativity to build better future for people, planets, clients and their communities.WPP is already handling a few of the well known brands of the company namely Dove and Vaseline, which was already reported through Adgage. Previously, Ustudio, Oliver’s dedicated Unilever team, manage the Simple account in the UK.Unilever is also in the process of a global media review ,which started in January 2024.
WPP’s GroupM handles Unilever global planning and buying media account which was last reviewed in the year 2021.WPP recently announced that it has registered 9.1 lfl growth in quarter 2 of the year 2024 in India where us in H1 and grew 8.1%.
According to the report, WhatsApp the world declined in h12024 as a good growth in India (8.1%) was offset by a decline in China on client assignment losses and macroeconomic pressures impacting both media and creative business. This further consolidation from Unilever’s side means that wpp will take lead in responsibility for the creation of attractive branding strategies Tresemme , Simple, Nexus ,Shea Moisture, Clear and Pond’s, both in the US and globally.
The brand was previously held in various territories by Interpublic Group, Omnicom Group and Oliver, a unit of Brandtech Group. According to Vivvix, WPP will acquire products on which American media will spend $36 million in 2023 and brands on which it will spend $17 million in the first quarter of 2024. It already controls Unilever’s beauty brand, which is expected to spend $100 million in 2023. Big international brands such as Sunsilk and Clear also have an impact outside the US market.
In conclusion, it is evident to note that Unilever formulating various strategies day by day to strengthen its positions in the market and capture larger market share for high profitability. Each measure taken by the company is a planned ; well calculated move , which is necessary in this particular kind of dynamic consumer market to remain as a global FMCG leader.
