How our Personal Data gets Sliced and Diced - Shows Spotify Wrapped 

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Viral Marketing campaign by Spotify. Released annually, every December

Knows Our Music Taste Well  

Knows a lot about its users because it tracks them closely; it uses AI to recommend music

Shared Harmonies: Connecting Through 

Listening habits is quite personal, because what we listen to says a lot about our lives and our moods 


Tracks Your Mood Swings and Melodies 

Celebration of the Real, the Realer, and the Realest listening moments 

Present such a glossy dossier of our activity, assembled much like a holiday gift and while it can be fun.


Too many sad songs in your top five, might prompt an “Are You okay Bud?” Message

Unpacking the 21% Spike in App Downloads during the 2020 Campaign Launch

Digital Surge 

Innovation Echoes: The Ripple Effect of Spotify's Features :  

101 M

350 M

55 M

80 M



Amazon Music

YouTube Music

Curved Dotted Line
Curved Dotted Line
Curved Dotted Line
Curved Dotted Line

Other Brands Followed in rolling out similar features.

Public Perception and Trust 

Data privacy is a significant concern in Spotify's existing campaign. This sheds light on the Ethical Implications and Challenges in Balancing Consumer Engagement with Data Privacy Magazine

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