Why Olive Green is the new Cherry red trend of 2024

By Gauri Sharma

Why Fashion brands tilted towards Olive green this season

Why Olive green was seen all over the runway this season

We all are aware that Cherry red reigned supreme on the Spring/Summer 2024 runways, making its mark on celebrities, influencers, and social media platforms alike.With the change of seasons comes a shift in colour trends, and it’s now time for cherry red to make way for the new “It girl” colour: olive green. This hue took the Fall/Winter 2024 runways by storm, captivating audiences from French luxury houses to emerging New York-based brands. Designers enthusiastically embraced this earthy tone, incorporating it into their collections with ingenuity and skill, ensuring that olive green became the standout trend of the season, celebrated for its versatility and allure.

Prada’s FW24 collection seems to embrace subtle elegance, with elements like feathered hats and tinted bags. Despite the fashion world closely following Prada’s lead, the brand maintains its understated approach amidst the industry’s noise.

Green was a dominant theme not only at Prada but also at Bally, Gucci, Burberry, and even MM6 Maison Margiela, known for its unconventional approach. These collections featured various shades of green, from rich forest hues to more vibrant tones, showcasing the versatility of the colour in different contexts. Green  emerged as a prominent color choice. Each brand offered its interpretation of green, showcasing its versatility and appeal. From deep, lush forest greens exuding sophistication and subtlety to brighter, more vibrant shades adding a touch of tartness, the spectrum of greens on display highlighted the color’s ability to adapt to various styles and aesthetics. This widespread adoption of green across different fashion houses suggests a trend towards embracing nature-inspired hues and exploring the nuances of color in contemporary fashion.

Why Olive Green is trending on the runway

A lot of people might wonder why the colour Olive green is frequently employed in fashion. It is known to evoke feelings of tranquility and serenity. Its earthy tones are associated with nature and can create a sense of grounding and calmness in an outfit or design. Whether used in clothing, accessories, or even home decor, olive green adds a touch of sophistication while promoting a sense of relaxation and harmony.It’s possible that the prevalence of green in fashion could indeed reflect a subconscious desire for stability and tranquility amidst the chaos of modern life. In times of uncertainty and overwhelming societal stimuli, people often seek solace in nature-inspired elements, such as the calming tones of green. Fashion has a unique ability to respond to and reflect societal trends and emotions, and the current prominence of green may indeed be a manifestation of a collective yearning for balance and calmness in an increasingly chaotic world.

Green serves as a stark contrast to red, which symbolizes boldness and attention-seeking. While red demands to be noticed with its vibrant hue, green takes on a more understated role, quietly exuding humility and patience, yet still possessing a subtle edge. Unlike red, which clashes with many colors yet paradoxically complements them all, green embodies a more harmonious and versatile quality. This distinction between the two colors reflects their differing personalities: red as audacious and confident, while green exudes a quieter strength.

Several fashion shows, including Chloé and Hermès, featured only a few instances of olive green but it’s very evident that this earthy hue took center stage on their runways. Whether showcased in full outfits or as subtle accents, it was evident that olive green emerged as the standout colour trend of the season, dominating the fashion scene with its versatile and captivating presence. If you are looking to upgrade your wardrobe this season, olive green will be an excellent addition. You can refer the L’official article for further details.