On 30th November – MTV Hustle a rap show suddenly put around 50 copyright strikes on Rohan Cariappa’s. Rohan is a content creator who makes commentary content specially on desi hip hop, he never anticipated that his channel would be on a verge of getting deleted. If the strikes are not withdrawn then his Youtube channel will get deleted on 7th December.
MTV Hustle’s side of the story
This is the 4th season of the show and includes judges like Raftaar and Ikka but the controversy is not around the judges or the contestants. The management is the side which is being called out. They think their show has been defamed by the Youtuber through his videos and reels. Although they haven’t published any public statement yet, their clear reason for putting pressure on a content creator seems to be unethical.
Rohan Cariappa’s side of the story
Rohan is a lively part of the Desi Hip Hop community when it comes to supporting the upcoming artists and underrated projects. He has been making content about the show since its last season and actively sharing his subjective opinion which is completely accepted according to the guidelines. Despite the fact that last season Rohan got involved in a quibble with a contestant last season, he never stopped sharing his opinions about good or bad music accordingly.
In this fourth season in one of his reels Rohan pointed out some mistakes in the show’s post production and since then the management has started being the villain in the rap community. They sent copyright strikes to all his videos of this season first and then the previous season’s videos as well.
The latest update via Rohan Cariappa’s Instagram is that the show has started paying people to tweet in favor of them. On X the Hip Hop community rappers, content creators and people have shown a lot of support towards him, many Rappers had put stories on Instagram as well in support. Some Hashtags were on trend on X against the company and the show, which shows the strength of the community.
Boycott trends against the Show
As soon as the news broke out, social media of the show was flooded with comments. X especially showed some insane hashtags some of which included the name of their sponsors asking them to back off. #BackOffRoyalEnfield , BackOffBoat are some of the trending hashtags currently which eventually pulled attention of the brands as well. Boat via X said “ We urge @MTVhustle to retract the strikes and do whatever they can in their strength to amicably resolve this. Let’s uphold the values of artistic freedom and mutual respect “ which shows they stand with the content creator.
Musician Raftaar hosted a live session where he urged all the community people to have patience and said talks are ongoing and the issue will be resolved soon. Badshah said “ If I’m not tweeting about it, it doesn’t mean I’m not working towards resolving the issue. Rohan Cariappa is family. “
A rapper Encore Abj on his Instagram live supporting Rohan told the company “If you spoil our culture, we’ll spoil your money”. He also added that the show makers can even take legal actions against Rohan Cariappa in future.
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